Demand for food is on the rise. With an increasing global population and rising income levels, it is estimated to grow by 60% by 2050. This demand is creating increasingly complex and fragmented food supply chains with more players, spanning farther distances. Food retailers are responsible for ensuring that the food they sell meets the highest of food safety standards, yet they rely on those further down the supply chain to provide safe produce and reliable data about how that produce was handled. This leaves them vulnerable, unable to protect themselves against the risks of food contamination, recalls, and fraud ? all of which are on the rise and cost food retail businesses millions every year.